When people look at the landscape of professional wrestling in 2023, they will see it in a good place. There are many healthy companies from WWE and AEW to Impact Wrestling, New Japan, AAA, ROH, and GCW. Despite all the hate on the Internet and the tribalism between WWE fans and AEW fans, the wrestling business is actually thriving.
Now nothing will beat the mid to late 1990s Monday Night Wars between WCW and WWE, but in this day and age, it reminds many people of the old territory wrestling days. Except it is on a bigger scale. Remember during the territory days, only the major champions traveled to the old territories. For the most part, they worked in their region.
Vince McMahon Sr and the WWF ruled the Northeast. Jim Crockett and the NWA ruled the Carolinas and down into Georgia. There were promotions up and down the midwest from Minnesota and the AWA to WCCW in Texas. Even Florida and Memphis had good promotions.
Once Vince McMahon Jr took the WWF national with Hulk Hogan a lot of things changed. The territories went away and WCW was on the rise behind Eric Bischoff. It really picked up with the nWo and the Monday Night Wars. And nothing will beat that time. Ask anyone who grew up during that time period, Mondays were the most watched television and the numbers showed it.
Once WCW was bought by WWE, there was not much competition and fans were looking for another outlet. TNA was good for a while from 2004-2010. However, they could not compete with WWE in terms of a national stage. They tried and failed, but their brand is back to doing what it did during that time period.
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Obviously, fans tuned in to NJPW and ROH when Kenny Omega and the Young Bucks worked those promotions with the Bullet Club. Cody Rhodes going on the independent scene helped too. But the inception of AEW has been a game changer for the business.
AEW has really given new life to the business of professional wrestling. President and CEO Tony Khan has allowed his wrestlers to work other promotions. The company started because of the Wrestle Kingdom match between Omega and Chris Jericho. From there things took off. The company is doing well and is going to have its biggest gate ever with All-In at Wembley Stadium.
The addition of two hours of Collision on Saturday nights has really helped showcase the other wrestlers in the company. AEW was being innovative during the pandemic and now they are finding their groove again. Because of AEW, WWE raised its level with the Bloodline Storyline. Not to mention Triple H taking over and the rise of NXT during that time period before AEW came about really helped the business.
More people were watching NXT when Triple H ran it than WWE. It just felt that an old-school show and he is bringing that to the main roster. WWE still has work to do cultivating new stars for the future but they are doing well. And that is a good thing.
Just because you like one does not mean you have to hate the other. There are other wrestling companies out there for everyone. If you just like one fine. If you like them all that’s cool too. While the numbers may never reach the level of the attitude era and the Monday Night Wars, fans have more to choose from than they did back then.
There is so much more to choose from and that is what makes it so good. Just take this past Saturday night, there were great matches on Impact Slammiversary PPV, AEW Collision, and AAA TripleMania. It was a loaded Saturday night. You did not have that back in the 1990s and 2000s.
One thing is for sure professional wrestling is in good shape regardless of the fans. The fans are the reason there is so much hate It is not the promotions. Like what you like and don’t compare other companies to each other. The companies sure don’t.
People are talking about professional wrestling because of what is going on because there is so much of it. Again just enjoy it and have fun. Like what you like and let others like what they like. There is so much to choose from and support.
Now is truly the Golden Age of Professional Wrestling.
This article was first seen on TheMMMJournal.org, where Jim Biringer wrote it first.
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Having more of something to choose from doesn’t make something better. More choices actually overwhelms consumers, especially if we were talking about life insurance. Character development is is a big concern these days and that’s not hate but rather a logical and fair observation. In WWE, everything is scripted. You have feuds in box in today’s wrestling. There’s no central connecting theme to the shows anymore. It’s a bunch of men and women touching each other every night with no clear purpose or end game. It’s not good storytelling. High spots and athleticism in pro wrestling only go so far as the reason and motivations of the characters to perform them. If there is no good story between why wrestler A and wrestler B should wrestle, then they shouldn’t even have the match. It’s not fake, but it’s not a real fight. Wins and losses do not matter in wrestling except when there is story that dictates when a clear victor is needed (Montreal Screw job, Hogan vs Andre/Savage/Taker/Warrior/Flair/Luger/Sting, etc. and many other great angles that were built to a specific climax or moment). The magic of wrestling is gone. Kids these days have so many apps, distractions, social media, gaming – so much that competes with pro wrestling for their attention. We will never have another golden age with pro wrestling because those gen x and millennial fans who were kids in the 80’s and 90’s became very attached to it and thus helped create it, and that level of focus and attachment to pro wrestling will not happen again until many of these attachments have faded (when most of the favorites from that era have passed away, sadly). The main reason for that attachment is because those comic book characters that Vince brought to life in the 80’s grew up with us by the mid and late 90’s – A lot of the wrestlers stuck around and their characters changed as we were changing too. That’s what pro wrestling really is – the connection with the fans and the characters. If 2 wrestlers really wanted to settle their differences in the ring but not have a match – they could play chess in the middle of the ring instead and as long as the story makes sense fans would watch it – and the magic of pro wrestling is not about the wrestling, it is about the magic. The attitude era wasn’t about a ratings war – that was more between the wrestlers and the promotions than the fans. We told you what was good based on what we watched more, not for some ratings thing, but based on what was more entertaining and what made more sense to us as kids. Pro Wrestling is about fun. Nowadays it is taken way too serious. Serious to the point of promotions paying writers to lie about how great it is, when it is painfully obvious to many that it is not. Wrestling today focuses more on promoting the “product” than actually producing a good one. We are not in the Golden Age of Pro Wrestling. That ship sailed almost 25 years ago, if you recall. We are in the Corporate Age of Pro Wrestling, where the pundits, journalists, critics, and media sites like Bleacher Report are all in sense (and legally) owned by the actual Promotions selling their “product.” To label this hate would be fascist and rude. It’s called a debate. And if someone’s argument about whether something is good or not is to just like it and share it, then what they are saying is propaganda. You see a golden age of something is resounding amongst the people – it’s undeniable. If we were in an actual golden age of pro wrestling no one would have to tell anyone to just like it, it would be undeniable, everyone would already like it! So nice try, but we are far from another golden age in pro wrestling. Thanks.
PS: My 10-yr old son used to watch WWE…he used to. When I asked why he stopped watching, the exact word he used was, “boring.” You see even to a kid, it is painfully obvious when wrestlers appear to want to wrestle for themselves or each other rather than trying to get over and build a connection with the next generation of fans. I hope it comes back someday, but that day hasn’t come yet.