Despite all the rumoured changes that are coming to the developmental brand known as NXT, those behind the scenes and the performers/wrestlers are still putting on one heck of a show week in and week out. Even with losing stars like Adam Cole to AEW, and Karrion Kross to the main roster, there are still compelling storylines on one of ‘WWE’s top brands.” And we have seen this in the increased viewership numbers over the past weeks win the ratings ever since NXT Takeover 36. And why is that? Because Triple H and Shawn Michaels are still giving fans what they want and that is an alternative to sports entertainment. It is called pro-wrestling.
NXT Continues to Deliver For WWE
The so-called developmental brand for WWE known as NXT has been the best brand for WWE over the past five to six years. From the storylines to the wrestlers themselves and everything in between has been excellent to watch. And NXT continues to deliver for WWE. Just look at NXT Takeover 36 for example. You had one of the best storylines between LA Knight and Cameron Grimes which involved the Million Dollar Man coming back. The whole thing surrounding Samoa Joe and Karrion Kross for the NXT Title. Plus Raquel Gonzalez vs Dakota Kai and let us not forget the hardest-hitting match between Ilja Dragunov and Walter for the NXT UK Championship. And of course the final collision between Adam Cole and Kyle O’Reilly.
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Even with losing superstars to the main roster, NXT has continued to put on good Takeover events. That is something that probably will not change. However, despite them losing to AEW on the Wednesday Night War, moving to Tuesday has helped NXT maintain a solid audience. There have been some quality matches on the program too. Over the past three weeks, we have seen LA Knight vs Johnny Gargano, Tommaso Ciampa vs Ridge Holland, the feud between Legado del Fantasma and Hit Row heat up, the debut of Kay Lee Ray on NXT, plus two quality tag team championship matches on the September 7, 2021, edition of the program. Not to mention a bachelor party segment for Dexter Lumis that was more entertaining than it should have been.
One thing is for sure NXT continues to put out a good product despite what others in the company may think of the brand.
Continuing to Move Things Along
And heading into the so-called “rebrand” next the program is moving along like there is not going to be a rebrand. On next week’s episode, we get a fatal four-way match between Ciampa, O’Reilly, LA Knight, and Pete Dunne to determine Samoa Joe’s next opponent. Not to mention we get an NXT Women’s Championship match between Franky Monet and Raquel Gonzalez plus the wedding of Indi Hartwell and Dexter Lumis. Now we did see the debut of the Creed Brothers in Diamond Mine. Those boys have the look of Vince McMahon and Bruce Prichard want. But one thing is for sure, NXT is continuing to move its programming along. And not only that it has been very entertaining and that is all you want from your pro wrestling.
It will be interesting to see what the Capitol Wrestling Center looks like next week. And that alone may be a rating boost.